Presale Pro Tip Series: Unlocking Early Access

April 3, 2024 | Matt Council's Market Minute | By Matt Council

What Is VIP Access in a Presale Launch?

VIP access refers to the first phase of a presale release, where select buyers are given the opportunity to reserve units before the general public.

It’s usually offered to:

  • Past clients of the developer
  • Realtor referral networks
  • Priority registrants and insiders
  • Local agents with early access agreements

Being in the VIP window often means better pricing, better selection, and less competition.


Why It Matters

In a hot market, prime units (corner layouts, upper floors, quiet sides) often sell out before the public release.

Early access can offer:

  • Lowest launch prices before scheduled price increases
  • Access to incentives like deposit flexibility or free upgrades
  • More inventory and floorplan choice
  • Less urgency compared to public release day pressure

How to Get VIP Access

VIP access isn’t random — it’s relationship-based.

Here’s how to get in:

  • Register early on the developer’s website or via your realtor
  • Work with an agent who has established relationships with the project’s sales team
  • Stay active — open emails, attend previews, and express interest

Buyers represented by an experienced local realtor are often prioritized over walk-ins or general registrants.


Behind the Scenes: How Presale Launches Are Structured

Most launches roll out in phases:

  1. Realtor-Only Preview
    Agents get details and access before clients.
  2. VIP/Insider Release
    Best pricing and units offered to preferred networks.
  3. Early Registrants
    Public registrants who signed up months in advance.
  4. General Public Sales Launch
    What’s left is released — usually at higher prices.

Some developers may increase prices between phases or remove incentives after VIP rounds. This is typically heavily dependent on market environment.


Local Insight: North Shore Presales

On the North Shore, VIP access isn’t just a perk — it’s a competitive edge.

Because inventory is limited and high-quality presales are in high demand, buyers who wait for public release often find fewer choices and higher pricing. This is especially true for boutique buildings or West Coast modern townhome projects.

Your best chance to secure the right home at the right price is often in the VIP stage — but only if you know how to access it.


Pro Tip: Your Realtor is Your Backstage Pass

VIP access isn’t advertised. It’s granted through networks — and your realtor is your entry ticket.

A well-connected agent can get you floorplans, pricing, and access before the public - and help you evaluate whether it’s the right project for your needs.

Don't wait for the MLS. Let your agent walk you through the door before it opens.


Thinking of Buying a Presale on the North Shore?

Let’s make sure you’re getting the right unit, in the right project, at the right time — with no surprises. Reach out for expert guidance on North Vancouver and West Vancouver presales, and let’s walk through your options together.

 


Contact Matt.